Coupons
are described as documents or tickets that are mainly used to be exchanged for
discounts when purchasing a product or service. They are often part of a
company or product's sales promotions, and can usually be seen in magazines,
newspapers, online stores, and even directly sent to a mobile device.
Its
history can be connected with the Coca-Cola product whose company used it as
part of their marketing strategy. Soon, discount
coupons became widespread and were later offered online, leading to the
different types that can now be identified.
There
are now store specific coupons, which are only used in one store and there are
also manufacturing coupons, which are probably more advantageous because it can
be used in any shop that is carrying the specific product. Another type is those
a membership discount card that
gives rewards, which can be topped up or used as a sort of rebate card in
groceries or department stores. A more recent type is in the form of mobile
coupons which are electronic tickets that are sent to a mobile device, which
work the same way as paper coupons.
Most
coupons that are offer online provide discounts on new products. This is a way to introduce a product to the general
public better that leads to higher awareness among the consumers.
With
all these types of discount coupons,
a plethora of benefits can be taken advantage of. Among these are the reduced
regular prices of a product or service which gives buyers more wiggle room on
their budget to try on new merchandise. In addition, these also provide additional
purchasing power to buyers and shoppers.